SERP Matrix | Landing Page Design & Testing | Houston, TX
SERP Matrix Landing Page Design

Landing Page Design and Testing

The landing page (also referred to as a lead capture page, lander, or destination page) of a company's website is the web page that a person is directed to when he or she clicks on a related online advertisement. Landing pages typically come in the form of lead generation pages (which directly attempt to convert visitors into customers) and click-through pages (also known as jump pages, which are intended to provide information to visitors such that they will purchase related products or services).

Businesses need to invest serious time and thought into not only which pages from the company website will be used as landing pages, but how those pages are designed as well in order to ensure maximum conversion rates. Any business will want to make sure that it utilizes the kinds of landing page design and testing that will ultimately suit the larger goals of the company's online marketing efforts.

Landing Page Design and Testing in Houston, TX

If you need assistance designing and testing a landing page for your company's website, you will want to contact SERP Matrix as soon as possible. Our team of search engine optimization (SEO) experts understands how to create custom landing pages that are both stylish and functional.

SERP Matrix knows that different industries can require different approaches, and we can help formulate a strategy that will deliver the best results for your business. Call (713) 287-1134 to have SERP Matrix discuss what we can do to bolster your landing page during a free consultation.

Texas Landing Page Design and Testing Services

  • What is the difference between A/B testing and multivariate testing?
  • What should a landing page include?
  • How do you customize a landing page?

Types of Landing Page Design and Testing in Houston

Evaluating the success of landing pages is commonly achieved through one of two tests: A/B testing or multivariate testing.

A/B testing (also referred to as bucket testing or split-run testing) is a form of statistical hypothesis testing comparing two versions of the same web page. A/B testing is a way to compare two versions of a single variable typically by testing a response to one variable against the response to another variable, such as a headline, call to action, or graphics.

Multivariate testing (also known as MVT), on the other hand, involves testing a hypothesis through the modification of multiple variables. Multivariate tests take longer to run than A/B tests because they are far more complex.

A/B testing and multivariate testing both offer their unique sets of advantages, but some companies can benefit from employing both forms of testing.

Important Elements of Landing Page Design and Testing in Texas

Landing pages are typically key elements to many online marketing campaigns. Whether a landing page is intended to be a lead generation page or click-through page, an effective landing page will generally need to successfully incorporate the following elements:

  • Headline — An attractive headline for a web page should be consistent with the text of any related advertisement.

  • Call to Action — Effective language that encourages visitors to take desired actions help increase a company's conversion rates.

  • Links — A business will want to avoid using too many hyperlinks that risk visitors leaving the website or simply not fulfilling the call to action.

  • Images — Still pictures or videos draw the attention of website visitors and often have a positive impact on conversion rates.

  • Clean Copy — Even minor typos can make website visitors lose faith in a company's product, so it is critical to have all website text edited and reviewed to ensure there are no grammatical errors.

Custom Landing Page Design and Testing in Houston

One of the most effective ways to improve the conversion rate of a landing page is for a company to try and personalize the experience. Landing pages can be more successful when they display information unique to the visitor, such as his or her name or a history of his or her interactions with the business.

SERP Matrix can work with you to determine what all of your company's goals are. Our team can design and test your landing pages so you can achieve more desired outcomes with all of your website visitors.

Find a Landing Page Design and Testing Agency in Houston, TX

Do you need help designing or testing a landing page for your company's website? You should contact SERP Matrix as soon as possible.

Our experienced web designers will conduct thorough tests and deliver complete reports so you can understand all of the factors that need to be addressed in order to have your business enjoy a higher conversion rate. We can help you understand all of your options as soon as you call (713) 287-1134 today.

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