Legal Professionals

Acquiring new clients has never been tougher for Legal Professionals. Credible and well-known law firms have struggled to compete with their more tech-savvy competitors. Marketing for law firms is a profound and involved process, but the outcome it yields, when accomplished successfully, can change the course of revenue.

At SERP Matrix, we provide law firms with an all-inclusive marketing package that focuses on the important factors that both search engines and your users consider. When we market your law firm online successfully, we accomplish two things: we put your company front and center of potential new clients, and we lead them through the buyer’s funnel to contact and hire you.

Lucratively maintaining an online presence will involve a great deal of work. We understand your time is valuable, although working with SERP Matrix, you will be able to take advantage of the most profitable methods for achieving a successful marketing campaign for your law firm. We have a distinct understanding of the needs of small and mid-sized law firms in today’s marketing world. We take care of each and every aspect of your campaign, allowing you to focus on what matters most, which is growing your practice.

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Digital Marketing Services for Legal Professionals

Our marketing team uses industry-leading tactics such as:

• Local SEO
• Content Marketing
• PPC Advertising

Over 90% of users turn to search engines when they are looking for legal services or Legal Professionals. As a result, there are countless individuals looking for “lawyers in (your city)” and scouring through search results to find the right fit for them.

SERP Matrix understands the importance of ranking highly in local search results. Our team of SEO experts can identify keyword phrases that are relevant to your business and create unique marketing campaigns that are centered around ranking highly in these search results. With us on your side, you can be confident that you will be seen when your ideal client is looking for what you have to offer.

Our marketing experts are able to drive organic growth and increased attention to your website. As we proceed with your marketing strategy, we create original and engaging content along the way to give your users something to consume. We use blog posts, video testimonials, infographics, and more to drive traffic to your webpage and generate quality leads for your business.

SERP Matrix is ready to help your law firm gain new clients and establish a strong online presence. Contact us today at (713) 287-1134 for more information on how we can help you succeed.

In a fiercely competitive industry, having a creative edge can expand your reach and your firm or practice. You know the law, and you understand your clients and how to provide them with the best strategy to achieve their desired outcomes.

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WEB DESIGN & DEVELOPMENT

Every digital marketing campaign starts with designing a quality website that is easy to use. When a prospective client finds your website, you only have one chance at making a quality first impression. Slow loading speeds, buggy child pages, subpar graphics, and a lack of call to action can all hurt you, and it may even cause the user to seek other legal services.

At SERP Matrix, we help you maximize the potential of your website using techniques and services such as:

• Sophisticated Web Design
• Landing Page Design & Testing
• PPC (pay-per-click) advertising
• Reputation Management

Using elite web design techniques, our developers can create a responsive website that showcases your law firm in its best light. Your prospective clients need to be able to learn about you, which is where our content team comes into play.

If you specialize in personal injury, you may be interested in providing users with tips on what to do immediately after being injured on the job. Perhaps you specialize in criminal defense and you’d like to help users learn more about what to do when they are falsely accused of a crime.

If this is your thought process, you are on the right track. Providing users with helpful content builds organic trust. If they believe what you’re saying and are able to use your blogs to help them in their own life, they are more likely to turn to you once it’s time to show up in court. We study user intent to learn what your ideal clients are looking for and what type of blogs they are interested in reading. Once this takes place, our publishing team researches your industry and dives deep into your services to understand exactly how we can leverage your knowledge and expertise into quality content that increases engagement.

Our elite team of professional writers has a natural knack for turning extensive research into engaging content that ranks well in search engines and draws attention to your services. For more information on how our team can elevate your digital marketing efforts, call us today at (713) 287-1134 for details.

LANDING PAGE CREATION & TESTING

A lawyer landing page is a standalone web page that focuses on driving action when a visitor clicks on a PPC ad or a search engine result link. A landing page should contain content that relates to the keyword search phrase. It uses elements like explainer videos, benefit-oriented headlines, trust badges, and testimonials to convert visitors to leads.

Recent legal marketing research shows that on Legal Professionals landing pages, there’s no room for error. The most expensive PPC keywords are related to law, with one costing as high as $935 per click. With so much riding on a first impression, lawyer landing pages must deliver by converting prospects to leads, or law firms can lose hundreds of dollars per click.

PPC (PAY-PER-CLICK) ADVERTISING

PPC (pay-per-click) advertising is another effective way of helping Legal Professionals and law firms reach their intended audience. This involves paying search engines only when users engage with your advertisement. Because PPC campaigns can be initiated very quickly, this is almost always a great way to get the most bang for your buck. Pay-per-click ads are extremely effective for lawyers because they can identify and be shown to people at the exact moment they need a lawyer.

REPUTATION MANAGEMENT

As a legal professional, protecting your reputation is paramount. Clients want to feel confident when they choose you to represent them in a court of law. Our reputation management services can help you enhance your brand and convince the masses that you are worthy of their time and money.

Client testimonials can take your legal services. Do you have a list of happy clients that want to share their experiences of working with you? If so, this gives you a powerful advantage over many of your competitors.

Digital marketing takes place on the Internet, but you cannot overlook the interpersonal factors of gaining new clients. By showing a video of a real person who willingly participated in an endorsement of your brand, you can confidently present yourself as a trustworthy legal professional to any prospective client.

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SEO For Houston Lawyers

Legal professionals have to secure a steady stream of new clients if they want their law firm to thrive. In today’s society, more and more lawyers are investing in innovative marketing tactics to help them stand out from a sea of professionals. And as a result, the playing field is more competitive than it has ever been.

At SERP Matrix, we have the ability to help you. Though we have years of experience helping Houston lawyers achieve their goals and acquire new clients, we never stop learning. Our team diligently studies the latest updates and changes in web design, digital marketing, and reputation management to ensure we deliver the best possible product to our customers.