The phrase search engine optimization (SEO) refers to the methods used to ensure the visibility of a website in non-paid (frequently referred to as free, "organic," or "natural") search engine results pages (SERPs). SEO practices matter to businesses of all sizes because appearing on the first page of search engine results is inevitably more likely to result in clicks (and thus, paying customers) than being listed on later pages—or possibly not even being listed at all.
Certain SEO practices may be broader for a national audience, but many organizations have increasingly focused on local SEO. Local SEO involves a focus on the specific location of a business, such that it is featured more prominently on SERPs when users enter such locations as part of their searches.
All of the major search engines use sophisticated algorithms to determine how businesses will rank in local searches. It is critical for a company to ensure that it is up to date on these algorithms—which are modified or updated constantly—in order to ensure that it is using the best possible local SEO practices.
Local SEO in Houston, TX
If you need assistance with local SEO services for your website, SERP Matrix provides guaranteed SEO services. We handle link building, search engine submission, and social media marketing, in addition to many other factors that impact your organic search results.
SERP Matrix will work to make sure you appear on the first page of local search results for major search engines such as Google, Bing and Yahoo. Call (713) 287-1134 today to have us review your website and see how we can help.
Texas Local SEO Information Center
- What is a NAP citation?
- How important are user reviews?
- Which aspects of website content impact SERPs?
NAP in Local SEO in Houston
One of the first things that any business needs to do in establishing its online presence is ensure its validity by making sure search engines are receiving the proper Name, Address, and Phone Number (commonly abbreviated simply as NAP) data. When NAP data for a business listing does not match NAP data from another website, it can negatively impact that company’s SERPs.
Some businesses may unknowingly have multiple business listings. Incorrect data of this variety is also incredibly common. Yext is one technology company that coordinates business listing information. Make sure to immediately claim your business on local business listings for all major search engines.
Businesses can gain valuable NAP “citations” by being listed on prominent and reputable directories. Many directories are important factors in determining local SERPs.
Getting Reviews for Local SEO in Texas
Another important factor for local SEO SERPs is the number of online reviews a business has. In many cases, the businesses that appear highest in organic local search listings are the ones with the most positive reviews.
Reviews on Google are certainly of the highest priority, but Yelp is also important because of its partnerships with Apple Maps and Bing. Other review sites can also impact SERPs depending on the nature of the industry.
Another very convenient way for clients to leave reviews involves a business setting up reviews through its website. Existing customers typically leave positive feedback that reflects well on the business.
Optimized Content for Local SEO
Does the title tag for your landing page have the location and name of your business? Does your URL make use of a desired keyword? Is the keyword used in your header (H1) tag?
All of these considerations are important because when done properly, including NAP info, calls to action, and certain other elements on content pages maximizes the search engine value you will get from your website. Keywords and locations need to be incorporated into virtually every element of your website content, including the title tag, header tag, ALT tag (the ALT attribute within in the HTML IMG tag), website or landing page URL, and the actual page content.
Find a Local SEO Company in Houston, TX
Do you need help improving the local SEO value of your company's website? SERP Matrix can provide a thorough evaluation of your website and help you show up for more first page results in local searches.
Local searches frequently have high conversion rates for businesses because many users perform such searches with the intent to buy. Make sure your company appears when the customers closest to you are looking.
SERP Matrix helps businesses of all sizes throughout the nation. You can have us perform a website diagnosis and create a dynamic local SEO plan as soon as you call (713) 287-1134 today to receive a free consultation.