SERP Matrix | App Development Services in Houston, TX
SERP Matrix Mobile Application Development

App Development

All successful apps start with great ideas. But not all great ideas lead to successful apps. The path to success begins with a sound mobile app strategy. At SERP Matrix, the mobile app strategy phase begins with our teams and clients researching the market, need, and potential user base — and then culminates when all stakeholders gather together in a multi-day discovery session.

Each application has their own features and complexity so mobile application development can start from $1,000 USD to $100,000 USD or more based on scope and complexity. To get your ball park cost you can click here to request a quote.

Mobile Application Development Services in Houston

SERP Matrix will deconstruct your idea, marry it with user needs, then align it with your business goals. Key members of our team collaborate with you during a series of exercises to analyze the opportunity from every angle. And once we get to the very core of the idea — the place where the user’s value proposition and your business needs intersect — we’ll define the initial version and your app’s minimum viable product (MVP). And if during discovery, we find the idea doesn’t solve key user problems or satisfy a business goal, then we’ll help you redirect and take a different approach, rather than waste your time and money. 

Either way, at the end of our app strategy phase, all parties are aligned on the project goals and the MVP. And only then does the project move into the app design phase.

Our Workflow

Discover — Our team of business analysts and consultants can determine growth opportunities.

Design — Our designers bring you a proposal based on our analysis and your demands.

Develop — Our mobile app developers create and test your mobile application.

Maintain — SERP Matrix helps you maintain, update, and improve your application as your business grows.

Overview of Mobile App Development in Texas

  • How can you help me develop a strategy to build my app ?
  • How can I make my app successful?
  • What kinds of maintenance do you do after my application goes live?

Mobile app strategy: High level goals

Our mobile app strategy phase is based upon the following high-level goals:

  • Determine what to build, and for whom
  • Identify and reduce unknowns
  • Assess costs and timing
  • Optimize budget, schedule, and goals
  • Gain alignment from all stakeholders

If you have an app idea and would like to share it with us, we do sign a NDA to make sure your idea is secured and not spread anywhere else except with our working team. 

We assign a project manager to your project who will talk with you on behalf of team and provide you all updates and manage the project till its deployment.

The project manager will secure all the communication happened in between you; in the document and send documents to you for your confirmation; on your approval; he will pass all documentation to our team.

Mobile app strategy: Discovery exercises

We’ll take you through the following exercises during your discovery workshop:

  • Business strategy and product review
  • Key Performance Indicators (KPI) definition
  • User personas, use-cases, and primary user journeys
  • Feature ideation, definition, and prioritization
  • Product positioning review
  • Technical and system review
  • Design review
  • Monetization review
  • Launch and post-launch review

To make the application a success - you must review again with what purpose you got the application developed? Do you have solid marketing strategies for the users you are targeting? Do you have enough funding to manage the solid marketing?

If you have the answers above, then based on the answers you can prepare the action plan and reach to the end-users.

Mobile app strategy: Deliverables

Once we finish our mobile app strategy phase, you’ll have the following deliverables in hand:

  • MVP (“minimum viable product”) feature list
  • Recommended roadmap
  • Product positioning statement
  • User personas and user task flow diagrams
  • Technical architecture/system overview diagrams
  • Design phase (UX/UI) itemized estimate and schedule
  • Engineering phase (UX/UI) itemized estimate and schedule
  • Recommended next steps

Technologies Our Mobile App Developers Use

We have years of experience in making mobile applications. Our qualified developers can utilize the latest and best of what these mobile platforms have to offer.


  • API Integration
  • iBeacon & BLE Device Integration
  • Swift
  • Keychain & Touch ID Security
  • Analytics
  • Location Services
  • Payment Gateways
  • Audio/Video Streaming
  • Apple Watch Compatibility
  • Apple TV Compatibility


  • Material Design
  • Security
  • API Integration
  • iBeacon & BLE Device Integration
  • Location based services
  • Analytics
  • Payment gateways
  • NFC
  • Audio/Video Streaming
  • Android Wear Compatibility
  • Android TV Compatibility

Find a Mobile App Development Company in Houston

SERP Matrix is a Houston app development company and digital marketing agency. Our web, iOS, and Android application development teams take pride in building high-quality products that deliver value for your business. SERP Matrix has an in house design team and all of us work under the same roof. Once your application goes live then we provide free support for limited time; to make sure your end-users do not have any problems. After that, we provide paid support at very nominal rates. You can have us discuss your options when you call (713) 287-1134 to receive a free consultation.

SERP Matrix Hexagon