As businesses compile large lists of email addresses for their customers, email newsletters (commonly referred to as e-newsletters) are an effective method of online marketing. Newsletters not only allow companies to deliver news directly to their customers, but they also provide valuable (and inexpensive) advertising opportunities.
Unlike far more randomized interactions that result from pay-per-click (PPC) advertising, newsletters can be highly targeted marketing efforts. Additionally, customers may actually share well-crafted newsletters with friends or family, possibly resulting in additional sales at no extra cost to the business.
Newsletter Advertising Services in Houston, TX
Does your company want to begin using newsletter marketing or do you need assistance improving the effectiveness of your newsletters? SERP Matrix disseminates newsletters on behalf of businesses of all sizes that help create demand for different company products.
Our team can identify the strongest possible messages to make the focus of your newsletter marketing efforts. We can help you understand the options available to you when you call (713) 287-1134 to schedule a free consultation.
Overview of Newsletter Advertising in Texas
- What are the advantages of email newsletters?
- How should a company run an e-newsletter campaign?
- Should businesses sell advertisements in newsletters?
Benefits of Newsletter Advertising in Houston
E-newsletters offer several advantages to companies. Perhaps the largest perk of email newsletters is the significant amount of money it can save. Unlike the number of costs that can be inherent to producing and delivering traditional printed newsletters, e-newsletters can be created and sent out at a fraction of the cost.
Newsletters sent to the email addresses of customers can also allow companies to identify and appeal to certain targeted markets. Businesses with more information about customers relating to their email addresses can have additional marketing options.
Another major advantage to newsletters is that companies get to control the messages they are sending to their customers. Newsletters allow businesses to control the voice and tone of their communications.
Best Newsletter Advertising Practices in Texas
Companies that have collected email information about customers still need to respect the privacy of such customers. When a customer asks to be removed from an email list, a business should comply with such requests in order to avoid possibly being blacklisted by an internet service provider (ISP).
When a business does begin a newsletter campaign, it should be sure to track all possible metrics relating to the success of the campaign. Potential advertisers will want to know about open rates, bounce rates, and click-through rates.
The impact of mobile devices also needs to be considered when creating an e-newsletter. A significant amount of email is viewed by people using smartphones or other mobile devices, and newsletters that are not customized for mobile devices can become unreadable and easily ignored or discarded.
Selling Newsletter Advertising in Houston
When a newsletter has a large enough audience, it may be possible for the company to sell space within the newsletters to any interested advertisers. In addition to a considerable email list, a business will also want to make sure that it has documented solid click-through rates.
Not all companies stand to benefit from selling advertising space in their newsletters, however. Some businesses may suffer from having their credibility undermined by including any advertisements, while other companies may be hurt by running ads from third parties whose services is unappealing to the customers.
Email newsletters allow for advertisements to be specifically tailored and delivered to select groups of customers. While many companies would prefer to advertise only their own services or products in their newsletters, it may be financially advantageous for others to allow for limited third party advertisements.
Find a Newsletter Advertising Agency in Houston, TX
If you are hoping to create an email newsletter marketing campaign for your business, you will want to contact SERP Matrix. We handle newsletter advertising services for companies all over the country and create newsletters that get results.
SERP Matrix can identify the strategies that will help you accomplish your marketing goals. Call (713) 287-1134 right now to let us craft and maintain the strongest possible message for your business.