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The real estate industry is extremely competitive – both offline and online. With tens of thousands of small, mid-sized and large companies vying for their share of the market, finding a client is always a challenge. The good news? The hyperlocal nature of real estate gives a viable chance to the smallest of businesses – provided you properly optimize your site for local search.

For any real estate professional who is hoping to succeed, digital marketing is a great place to start. Agents, brokers, and developers not using this medium are losing out on a plethora of opportunities that the medium has to offer. Here are some of the strategies that these companies can use:

  1. Building a strong real estate brand through a website, social media marketing, content marketing and search engine optimization

  2. Acquiring customers through advertising on various platforms such as Facebook, Google, LinkedIn, lead nurturing techniques and influencer marketing

  3. Customer engagement via YouTube videos and social media posts

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