Videos can be very powerful ways for companies to present content that might not be as effective as simple text. A well-made video can make an emotional connection or provide a helpful understanding of a complex procedure.
Specific websites dedicated to sharing videos are extremely popular, and many social media platforms allow users to upload videos which can be viewed and shared by numerous parties. Businesses can also use videos on their own websites to increase the likelihood of securing a new customer.
While people may only remember a fraction of the text they read or the recordings they hear, a video involves both visual and audio elements so that the entire experience is more memorable—and likely to influence possible purchasing decisions. It is important for any company considering video marketing to make sure that they invest in the most advantageous kinds of videos that align with their long-term goals.
Video Marketing Services in Houston, TX
Are you hoping to create and use videos to promote your business? Make sure you contact SERP Matrix for help with video shoots, production, and editing.
Our experienced team of professionals can create videos of varying lengths that are tailored to meet your specific needs. You can have SERP Matrix work with you to bolster your video marketing as soon as you call (713) 287-1134 to receive a free consultation.
Texas Video Marketing Information Center
- What kinds of videos to make for businesses?
- Where do videos get distributed?
- What are the advantages of video marketing?
Types of Video Marketing in Houston
Companies can produce various kinds of videos to diversify their online content. Some of the most common kinds of videos include:
- Brand Videos — Typically videos that introduce visitors to a business and explain the company's history, values, and brand.
- How-To Videos — A video that explains how to use a product or provide steps to resolving a problem can be very helpful.
- Testimonials — While review websites are very popular, a customer who advocates a business in a video can dramatically impact a viewer's impression of the company.
Depending on the business, a company can also utilize many other forms of videos, including interviews, live events, presentations, and webinars.
Video Distribution in Texas
After you have created a video, you are not limited to posting it to your website. YouTube is perhaps the most well-known video-sharing website on the internet, and it is owned by Google—one of the premier search engines. Sharing your company's video on YouTube will help bolster where your company's website appears on search engine results pages (SERPs).
YouTube, however, is but one video-sharing website, and SERP Matrix knows which of many other similar websites can be most advantageous for your business. Social media channels are another increasingly successful area of video distribution.
For many companies, email marketing campaigns can see significantly improved click-through rates when emails make use of videos. SERP Matrix understands the multiple avenues that can be explored with videos and can help you understand all of the options available to you.
Houston Video Marketing Benefits
The primary advantage of creating a video is that it is perhaps the surest way to ensure that the information you are attempting to convey will be understood. Videos allow for simple consumption while forming a kind of personal impact that may not be possible with traditional text explanations.
Videos can also play an important role in improving positions on SERPs as part of a company's long-term search engine optimization (SEO) strategy. When done properly, videos help improve your conversion rates.
SERP Matrix shoots, produces, and distributes videos for clients all over the country. Our company can tailor videos that solidify your online presence.
Find a Video Marketing Company in Houston, TX
If you want to create videos for your business, SERP Matrix can deliver videos of whatever length you are seeking. We can assist in writing scripts, creating graphics, and all other stages of video production.
SERP Matrix offers a variety of video marketing packages. Call (713) 287-1134 right now to learn more about what we can do for your company.